Let's start
simple...

THIS 
IS A COW

Not just any damn cow, it’s a New
Zealand cow. And that’s very
important because it makes this…

THIS IS
BEEF (AKA STEAK)

Mmmmm, beef. It’s hella tasty,
sure, but it’s also a rich source of
vitamins A, E, and powerful
antioxidants. Beef is also one of the
best sources of natural protein.

MEET YOUR
PAL PROTEIN

Protein is an essential building block of the human body. If your body was a car, protein would be the petrol, and the engine coolant, and the wax which keeps your duco looking awesome.

Why? Because when you digest protein, it breaks down into amino acids. And trust us, amino acids are heaps nicer than they sound. Check out how they help your body(via our awesome diagram).

You can’t store amino acids in your body, so you must get them daily from protein in the FOOD you eat.

Good news, champ: Our beef jerky
is packed with protein.

BUT WAIT,
THERE’S MORE!

We don’t like to brag, but our jerky has a stack of other nutritional benefits.